eCommerce SEO for Australian stores — online shopping and analytics
eCommerce SEO · Shopify & WooCommerce

Turn your online store into a
revenue engine.

We scale organic traffic and drive high-intent buyers straight to your product and category pages.

Trusted by Australian online retailers across

FashionHealth & BeautyHome & FurnitureTech & ElectronicsB2B WholesaleSpecialty Retail

Managing $12.5M+ in tracked eCommerce revenue pipelines

What is eCommerce SEO?

eCommerce SEO in plain language

eCommerce SEO is the highly technical process of optimising your online store so your products and categories rank at the very top of Google when people are actively searching to buy. It's about fixing site architecture, cleaning up faceted navigation bloat, and ensuring you capture ready-to-buy customers instead of just window shoppers.

This is for you if…

  • You run a Shopify, WooCommerce, or Magento store
  • You are too reliant on paid ads eating into your margins
  • Your best-selling products are buried on page 2 or 3 of Google
  • You have hundreds of URLs but very little organic traffic
  • You want higher conversion rates from high-intent searchers
What's Included

Exactly what you get with eCommerce SEO

No vague promises. These are the concrete deliverables to scale your online sales.

Category Page Optimisation

Targeting high-volume commercial keywords for your main collection and category pages.

Product Page SEO

Optimising titles, meta descriptions, and on-page content to capture long-tail buyers.

Technical Store Audit

Fixing crawl budget issues, faceted navigation bloat, canonical tags, and duplicate content.

eCommerce Schema

Implementing Product, Offer, and Review JSON-LD so you get rich snippets and star ratings in search.

Site Architecture

Structuring your store's hierarchy so link equity flows efficiently to your most profitable products.

Revenue & Traffic Reporting

Monthly tracking of organic transactions, revenue growth, and high-value keyword rankings.

How It Works

Your path to organic revenue

01

Free strategy call

We review your store's current organic traffic, category structure, and top competitors to find the gaps.

02

Technical & Setup

A deep dive into your store's architecture, fixing canonicals, pagination, indexing bloat, and speed roadblocks.

03

Optimise & Expand

We optimise your existing categories/products and build out new architectures to capture missed search demand.

04

Report & Scale

Monthly reporting on organic revenue, transaction growth, and continuous long-tail keyword expansion.

Proof, Not Promises

Real eCommerce results

+214%Increase in non-branded organic traffic
3.5xAverage return on SEO investment (ROAS)
+165%More organic transactions within 6 months
Top 3Rankings achieved for high-value categories
Retail brand eCommerce case study +165% Revenue
eCommerce · Shopify SEO

Scaling a retail brand's organic revenue by 165%

[Client] was heavily reliant on expensive Facebook ads. By restructuring their category hierarchy and fixing technical bloat, we doubled their organic sales.

Read case study
Niche product store case study +214% Traffic
eCommerce · WooCommerce

Dominating search for a niche product store

[Client] had great products but poor visibility. We implemented product schema and optimised long-tail keywords, leading to a 214% traffic boost.

Read case study
Why SalesWaly

What makes us different

No lock-in contracts

Month-to-month. If we stop delivering, you can walk. We prefer to earn it.

Transparent reporting

You see exactly what we do and the revenue results, every month. No jargon.

You own everything

Your analytics, your content, your store data — all in your name.

AU-based, AU-focused

We work only with Australian businesses and know the local market inside out.

Pricing

Simple, transparent eCommerce pricing

Transparent eCommerce SEO pricing. No lock-in contracts — month to month.

Starter

$1,490/mo

Small catalog, single language

  • Technical store audit & setup
  • Up to 10 category pages
  • Basic product schema
  • On-page optimisation
  • Monthly organic revenue report
Get Started
Most Popular

Growth

$2,490/mo

Growing store, regular updates

  • Everything in Starter
  • Up to 30 category pages
  • Advanced faceted nav fix
  • Advanced product schema
  • Competitor monitoring
  • Monthly strategy call
Get Started

Scale

$3,990/mo

Enterprise catalog, complex site

  • Everything in Growth
  • Unlimited category expansion
  • Server log & crawl analysis
  • Custom API/schema integration
  • Priority technical support
  • Bi-weekly reporting
Get Started
What Clients Say

Don't take our word for it

★★★★★
"We were spending a fortune on ads. Since SalesWaly took over our eCommerce SEO, organic is now our most profitable channel by far."
Retail Brand OwnerFashion · Sydney
★★★★★
"They fixed the technical mess our previous agency left behind. Our products finally show up with star ratings in Google, and sales have spiked."
E-commerce ManagerHome Goods · Melbourne
★★★★★
"Clear reporting on actual sales, not just vanity traffic. We know exactly what we're paying for and the ROI is incredible."
Online Store FounderSpecialty Retail · Brisbane
FAQ

Common questions about eCommerce SEO

Yes, absolutely. We specialise in Shopify, WooCommerce, Magento, and BigCommerce. Each platform has its own technical quirks (like Shopify's URL structure issues), and we know exactly how to fix them so your store ranks cleanly.
It involves managing thousands of URLs, fixing complex faceted navigation (product filters), handling out-of-stock products properly, and optimising for transactional intent rather than just informational keywords. The technical demands are much higher.
Technical fixes often yield quick wins within 30-60 days by removing indexing roadblocks. Significant organic revenue growth from new category rankings typically takes 3-6 months as search engines re-crawl your optimised architecture.
We provide highly optimised templates and guidelines for your team. For key categories and your top 10-20 most profitable products, we can handle the technical copywriting directly as part of our Growth and Scale packages.
Deleting them causes 404 errors and lost rankings. We implement strategies to retain link equity and traffic, either through smart 301 redirects to parent categories, related product recommendations, or automated schema updates if the item will return.
Scale your store

Ready to multiply your
organic revenue?

Book your free 30-minute strategy call. We'll review your store's architecture, category structure, and show you exactly where the organic opportunities are.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready to scale organic sales?

Book a Free Call
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