Facebook Ads — paid lead generation campaigns
Facebook Ads · Australia-wide

Paid campaigns that
generate leads.

Targeted Facebook ad campaigns that turn ad spend into qualified leads and sales.

Trusted by Australian businesses across

Home CareCleaningTradesHealth & WellnessRetailProfessional Services

3.6× ROAS average return across active Facebook Ads clients

What is Facebook Ads?

Facebook Ads in plain language

Facebook Ads are paid campaigns on the world's largest social platform, targeting precise audiences by interest, behaviour, and demographics. Unlike organic posting, they put your offer in front of cold and warm audiences at scale — built around conversions, leads, and sales, with full tracking proving the return.

This is for you if…

  • You want leads and sales, not just likes
  • You're ready to invest in ad spend that returns
  • Your current Facebook ads aren't profitable
  • You want to reach precise, targeted audiences
  • You sell products or services to consumers
What's Included

Exactly what you get with Facebook Ads

No vague promises. These are the concrete deliverables in every Facebook Ads engagement.

Audience targeting & strategy

Precise targeting by interest, behaviour, and lookalikes.

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Ad creative & copy

Scroll-stopping creative and copy built to convert.

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Funnel & campaign structure

Full-funnel campaigns from awareness to conversion.

Pixel & conversion tracking

Accurate tracking of leads and sales from day one.

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Testing & optimisation

Ongoing A/B testing to drive cost per lead down.

ROAS-focused reporting

Clear reporting on return and cost per result.

How It Works

From first call to profitable Facebook ads

01

Free strategy call

We review your offer, audience, and target cost per lead.

02

Build & track

Audience strategy, creative, funnel, and pixel tracking.

03

Launch & test

Campaigns go live; we test audiences and creative.

04

Optimise & scale

We scale winners and cut losers, lowering cost per result.

Proof, Not Promises

Real Facebook Ads results

3.6×Average ROAS across Facebook clients
-54%Cost per lead reduction after rebuild
30dAverage time to first qualified leads
100%Pixel & conversion tracking on every account
Facebook Ads lead gen case study -54% CPL
Services · Facebook Ads

Halving cost per lead for a service business

A service business was paying too much per lead. New creative, sharper targeting, and funnel restructuring cut cost per lead in half.

Read case study
Facebook Ads ROAS case study 3.8× ROAS
eCommerce · Facebook Ads

Driving 3.8× ROAS for an online store

A full-funnel rebuild with strong creative turned an unprofitable account into a reliable, scalable sales channel.

Read case study
Why SalesWaly

What makes us different

No lock-in contracts

Month-to-month. If the campaigns aren't profitable, you're free to leave.

Transparent reporting

You see exactly what's spent, what it returned, and what we changed — every month.

You own your accounts

Your ad accounts and pixels stay in your name. Leave anytime, keep everything.

AU-based, AU-focused

We work only with Australian businesses and know local audiences and costs.

Pricing

Simple, transparent Facebook Ads pricing

Management fees below — separate from your ad spend. No lock-in, month to month.

Starter

$790/mo

Up to $2k/mo ad spend

  • Audience strategy
  • Ad creative & copy
  • Pixel & conversion tracking
  • Monthly optimisation
  • Monthly reporting
Get Started
Most Popular

Growth

$1,290/mo

$2k–$10k/mo ad spend

  • Everything in Starter
  • Full-funnel campaigns
  • A/B creative testing
  • Lookalike audiences
  • Bi-weekly optimisation
  • Monthly strategy call
Get Started

Scale

$1,990/mo

$10k+/mo ad spend

  • Everything in Growth
  • Advanced scaling strategies
  • Multiple creative sets
  • Priority support
  • Weekly optimisation
Get Started
What Clients Say

Don't take our word for it

★★★★★
"Our cost per lead halved and the quality went up. The new creative made an immediate difference."
OwnerServices · Sydney
★★★★★
"Finally a Facebook agency that talks about ROAS, not likes. Our store's ad spend is genuinely profitable now."
FoundereCommerce · Melbourne
★★★★★
"They rebuilt our funnel from scratch and leads started flowing within weeks. Total transparency on every dollar."
DirectorHealth · Brisbane
FAQ

Common questions about Facebook Ads

For most Australian businesses, a minimum of $1,500–$2,000/month in ad spend lets us gather enough data to optimise and scale. Management fees are separate from ad spend. Below that, the algorithm struggles to learn.
Facebook Ads can generate leads quickly, but campaigns need 2–4 weeks to exit the learning phase and optimise. Most clients see a stable, profitable cost per result by month 2–3.
Organic social media (our Social Media service) grows your presence through content with no ad spend. Facebook Ads are paid campaigns built for leads and sales at scale. They're complementary — organic builds trust, paid drives volume.
You do, always. Your Facebook ad account, Business Manager, and pixel stay in your name. If you ever leave, you keep the account, the pixel data, and all the audiences we've built.
That's what we fix. Unprofitable campaigns usually come down to weak creative, broad targeting, or a leaky funnel. We diagnose all three, test systematically, and optimise toward a profitable cost per result.
Ready for profitable Facebook ads?

Let's turn ad spend
into qualified leads.

Book your free 30-minute strategy call. We'll review your current campaigns, find what's holding them back, and show you the path to a profitable ROAS.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready for profitable Facebook ads?

Book a Free Call
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