LinkedIn Ads — B2B targeting by job and industry
LinkedIn Ads · Australia-wide

Reach decision-makers
by job title.

B2B paid campaigns targeting exactly the right people by role and industry.

Trusted by Australian businesses across

Home CareCleaningTradesHealth & WellnessRetailProfessional Services

B2B precision targeting by job title, industry & company

What is LinkedIn Ads?

LinkedIn Ads in plain language

LinkedIn Ads are paid B2B campaigns that target people by job title, industry, company size, and seniority — precision impossible on other platforms. For businesses selling to other businesses, LinkedIn puts your offer directly in front of the exact decision-makers who can buy, making it the premier channel for high-value B2B lead generation.

This is for you if…

  • You sell to other businesses (B2B)
  • You need to reach specific job titles or industries
  • Your deals are high-value enough to justify B2B CPCs
  • You want quality leads over cheap clicks
  • You're ready to invest in targeted ad spend
What's Included

Exactly what you get with LinkedIn Ads

No vague promises. These are the concrete deliverables in every LinkedIn Ads engagement.

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Job & industry targeting

Reach exact roles, industries, and company sizes.

Ad creative & copy

Professional creative and copy built for B2B buyers.

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Lead-gen campaign structure

Lead forms and funnels built to capture quality leads.

Conversion tracking

Accurate tracking of leads and cost per lead.

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Testing & optimisation

Ongoing optimisation to improve lead quality and cost.

Lead-focused reporting

Clear reporting on lead volume, quality, and cost.

How It Works

From first call to quality B2B leads

01

Free strategy call

We review your offer, ideal customer, and target accounts.

02

Targeting & setup

We build precise audiences, creative, and lead forms.

03

Launch & test

Campaigns go live; we test targeting and messaging.

04

Optimise & scale

We refine toward the best-performing segments and lower CPL.

Proof, Not Promises

Real LinkedIn Ads results

B2BTargeting by job, industry & company
+92%Higher lead quality vs broad channels
30dAverage time to first qualified leads
100%Conversion tracking on every account
LinkedIn Ads B2B leads case study Quality leads
B2B SaaS · LinkedIn Ads

Generating qualified leads for a B2B SaaS firm

Precise job-title targeting and lead-gen forms delivered a steady stream of high-quality, sales-ready leads.

Read case study
LinkedIn Ads pipeline case study +92% lead quality
Consulting · LinkedIn Ads

Building a B2B pipeline for a consultancy

Targeting decision-makers by role and industry dramatically improved lead quality over broad-channel advertising.

Read case study
Why SalesWaly

What makes us different

No lock-in contracts

Month-to-month. If the campaigns aren't profitable, you're free to leave.

Transparent reporting

You see exactly what's spent, what it returned, and what we changed — every month.

You own your accounts

Your ad accounts and pixels stay in your name. Leave anytime, keep everything.

AU-based, AU-focused

We work only with Australian businesses and know local audiences and costs.

Pricing

Simple, transparent LinkedIn Ads pricing

Management fees below — separate from your ad spend. No lock-in, month to month.

Starter

$990/mo

Up to $3k/mo ad spend

  • Job & industry targeting
  • Ad creative & copy
  • Lead form setup
  • Monthly optimisation
  • Monthly reporting
Get Started
Most Popular

Growth

$1,590/mo

$3k–$15k/mo ad spend

  • Everything in Starter
  • Full lead-gen funnels
  • A/B creative testing
  • Account-based targeting
  • Bi-weekly optimisation
  • Monthly strategy call
Get Started

Scale

$2,490/mo

$15k+/mo ad spend

  • Everything in Growth
  • Advanced ABM strategies
  • Multiple campaign types
  • Priority support
  • Weekly optimisation
Get Started
What Clients Say

Don't take our word for it

★★★★★
"The lead quality is in a different league. We're reaching exactly the decision-makers we need to."
FounderB2B SaaS · Sydney
★★★★★
"LinkedIn ads are more expensive per click, but the leads actually convert. Our pipeline has never been healthier."
Managing DirectorConsulting · Melbourne
★★★★★
"Precise targeting by job title changed everything. No more wasted spend on the wrong audience."
PartnerProfessional Services · Perth
FAQ

Common questions about LinkedIn Ads

LinkedIn CPCs are higher than other platforms, but for B2B the lead quality justifies it. You're reaching exact decision-makers by job title and industry — precision that delivers sales-ready leads, not cheap clicks that never convert.
Because LinkedIn CPCs are higher, we recommend a minimum of around $3,000/month in ad spend for meaningful results. Management fees are separate. This reflects the high value of B2B leads, not inefficiency.
Organic LinkedIn (our Social Media service) builds authority through content with no ad spend. LinkedIn Ads are paid campaigns that target precise audiences for lead generation at scale. Together they build both authority and pipeline.
LinkedIn's targeting is unmatched for B2B — job title, function, seniority, industry, company size, and even specific companies (account-based marketing). We use this precision to reach exactly your ideal buyers.
You do, always. Your LinkedIn Campaign Manager account stays in your name. If you leave, you keep the account, the data, and the audiences we've built.
Ready to reach decision-makers?

Let's put your offer
in front of the right buyers.

Book your free 30-minute strategy call. We'll review your B2B goals and show you how LinkedIn Ads can deliver quality, sales-ready leads.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready for quality B2B leads?

Book a Free Call
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