The challenge
My Fit Store specialises in full home-gym fitouts — layout planning, equipment selection, delivery and installation — rather than just single-item sales. The site needed to communicate that end-to-end, done-for-you service clearly, rather than reading like a generic equipment store, to justify a higher-touch, higher-value sale.
The approach
SalesWaly designed the site around the fitout journey rather than a standard product catalogue — from initial consultation through layout and equipment selection to delivery — making the full-service offer clear from the homepage.
Restructured the homepage and service pages to lead with the fitout consultation process, added clearer calls to action for quote requests, and improved product categorisation for browsers researching before committing to a fitout.
