Reach the right people
and convert with intent —
pay only for results.
Paid social that drives leads on Facebook, Instagram, LinkedIn and TikTok.
Trusted by Australian businesses across
3.8× ROAS average return across paid social clients
Boosting posts and hoping. Spending money, seeing nothing.
You've tried boosting posts or running a few Facebook ads, but the results were disappointing — a bit of reach, maybe some likes, but no real leads or sales. The money went out, nothing came back, and you're not sure why.
The usual culprits: targeting the wrong audience, weak ad creative, no conversion tracking, and sending traffic to a page that doesn't convert.
Paid social campaigns engineered to convert.
We build campaigns around your ideal customer — targeting by interest, behaviour, and lookalike audiences — with creative that stops the scroll and tracking that proves what works. Every campaign is optimised for cost per lead, not vanity metrics.
Every paid social service your business needs
From Facebook and Instagram to LinkedIn and TikTok — campaigns built to generate leads, not just impressions.
Facebook Ads
Paid lead generation and awareness campaigns on Facebook.
Instagram Ads
Visual ad campaigns targeting Instagram audiences.
LinkedIn Ads
B2B targeting by job title, company, and industry.
TikTok Ads
Short-form video ads for younger and broader audiences.
Retargeting
Re-engage site visitors across all paid social channels.
Paid social built on three principles
Most businesses boost posts and hope. We engineer campaigns that convert. Here's how.
The right audience first
We define your ideal customer and build precise audiences — interests, behaviours, lookalikes from your existing customers. Reaching the right people is 80% of paid social success.
Creative that stops the scroll
In a crowded feed, the creative is everything. We produce thumb-stopping graphics and video with copy that speaks to your customer's real motivation — then A/B test to find what wins.
Track, then optimise
Pixel and conversion tracking on every campaign means we know exactly what generates leads. We pour budget into what converts and cut what doesn't — driving cost per lead down month over month.
From first call to profitable paid social
Free strategy call
We review your goals, your audience, and any past campaigns. We'll tell you honestly whether paid social is the right channel for your business.
Audience & creative
We research and build your target audiences, then produce ad creative — copy, graphics, and video direction — designed to convert.
Launch & test
Campaigns go live with full tracking. We A/B test audiences and creative in the first weeks to find your highest-performing combinations.
Optimise & scale
Monthly optimisation, budget reallocation, and fresh creative. We scale the winners and cut the losers, driving down your cost per lead over time.
Real paid social results for Australian businesses
What makes us different from a typical paid social agency
No lock-in contracts
Month-to-month. If campaigns aren't profitable, you can leave. We'd rather prove our value every month than trap you in a contract.
Transparent reporting
You see exactly what's spent, what it returned, and what we changed — every month. Real numbers, no spin.
You own everything
Your ad accounts, your pixel, your audiences — all in your name. If you leave, you keep all of it.
AU-based, AU-focused
We work only with Australian businesses and understand the local audience, platform costs, and what converts in AU markets.
Don't just take our word for it
"We used to boost posts on Facebook and hope for the best. SalesWaly rebuilt our targeting and creative from the ground up, and our cost per lead dropped nearly in half within the first two months."
"Our organic traffic wasn't enough to scale, so we tried Instagram ads with SalesWaly. Within two months we hit over four times return on ad spend, and it's kept climbing since."
"LinkedIn ads felt like a waste of money before SalesWaly took over. Now we're getting genuine enquiries from decision-makers in exactly the industries we want to work with."
Everything in our paid social management
No hidden fees. No guesswork. This is what you get every month.
Get started — Book a free call- Audience research & targeting strategy
- Ad creative — copy, graphics, video direction
- Campaign setup across chosen platforms
- A/B testing of creative and audiences
- Pixel & conversion tracking setup
- Monthly optimisation & bid management
- Cost-per-lead focused reporting
- Dedicated AU-based campaign manager
wanna turn
ad spend into real leads?
Questions about PPC & Paid Social.
Ready for paid social that works?
Tell us about your business, audience and previous campaigns. We'll help you build a paid social strategy focused on better targeting, stronger creative and measurable lead generation.