Google Display Network and visual banner ads
Display Ads · Brand Awareness

Capture attention across the
entire internet.

We design and launch high-impact visual campaigns on the Google Display Network to build your brand and capture top-of-funnel demand.

Trusted by Australian businesses across

eCommerceB2B SaaSEducationReal EstateFranchises

Generating 250M+ high-quality brand impressions annually

What are Display Ads?

Display Ads in plain language

While Search Ads trigger when someone is actively looking for you, Display Ads allow you to find your customers before they even start searching. These are the visual banner ads you see across the Google Display Network (GDN), which covers over 2 million websites, blogs, and apps.

Display advertising is incredibly cost-effective for building mass brand awareness. We pair striking creative design with laser-focused audience targeting—so your banners only show up on high-quality websites where your ideal buyers are already spending their time.

This is for you if…

  • You are launching a new product, service, or brand to the market
  • Your product is highly visual and needs to be seen to be understood
  • You want to stay top-of-mind during a long B2B sales cycle
  • You have maxed out your Search Ad impression share and need more volume
  • You want to drive cheap, top-of-funnel traffic to your content
What's Included

How we capture attention

We don't waste money on spammy app placements. We build high-quality visual campaigns.

Audience Targeting

Targeting based on in-market behaviors, affinity categories, and custom search intents.

Creative & Banner Design

We design high-converting visual assets and HTML5 banners that demand clicks and build brand trust.

Placement Sculpting

Aggressive exclusion lists to keep your ads off mobile games, kids' YouTube channels, and spammy websites.

Responsive Display Ads

Setting up machine-learning powered ads that automatically adjust their size and format to fit any screen perfectly.

Frequency Capping

Strict limits on how many times a user sees your ad per day, ensuring your brand stays top-of-mind without becoming annoying.

Brand Lift Reporting

We track view-through conversions and increases in direct/branded search traffic to prove the ROI of your display spend.

How It Works

Your path to massive reach

01

Audience Strategy

We define your ideal customer profile and build custom intent audiences based on their browsing behavior and competitor interests.

02

Creative Design

Our team designs scroll-stopping visual banners in all necessary IAB dimensions, ensuring your brand looks premium everywhere.

03

Safe Launch

We launch the campaigns with massive placement exclusion lists pre-applied to protect your budget from click-fraud and low-quality apps.

04

Optimise & Refresh

We monitor which websites drive actual conversions, cut the dead weight, and continuously A/B test new banner creatives.

Proof, Not Promises

Real brand awareness results

-65%Lower Cost Per Click (CPC) than Search Ads
+42%Lift in branded organic search volume
98%Spam placements successfully blocked
1.5B+Clean ad impressions delivered
Education sector brand awareness case study +42% Brand Lift
Education · Display Ads

Generating massive brand awareness for an online course

An education provider needed top-of-funnel traffic. We launched custom intent display campaigns targeting users reading competitor blogs, generating 10 million impressions and lifting branded search by 42%.

Read case study
eCommerce product launch case study $0.18 CPC
eCommerce · Product Launch

Driving hyper-cheap traffic for a new product launch

When an eCommerce brand launched a new visual product, search volume was zero. We used Display ads targeting affinity audiences to drive thousands of clicks at just $0.18 per click, filling their retargeting funnel instantly.

Read case study
Why SalesWaly

What makes our Display campaigns different

We kill the junk traffic

Most display budgets are wasted on accidental clicks in mobile games. We have a massive, proprietary block-list that ensures your ads only show on real websites.

In-house creative design

You don't need to hire a separate designer. Our team builds high-converting, brand-aligned display banners as part of our service.

We measure view-throughs

We don't just track clicks. We track users who saw your banner, didn't click, but later searched your brand and converted.

No lock-in contracts

Our management is strictly month-to-month. If the campaigns aren't moving the needle, you aren't forced to stay.

Pricing

Simple, transparent management fees

Flat monthly management fees. You pay Google directly for the ad spend.

Starter

$990/mo

Ad spend up to $5,000/mo

  • Audience Research & Setup
  • 1 Core Display Campaign
  • Banner Creative Design (1 Set)
  • Standard Placement Exclusions
  • Conversion Tracking Setup
  • Monthly Performance Report
Get Started
Most Popular

Growth

$1,490/mo

Ad spend $5k - $15,000/mo

  • Everything in Starter
  • Up to 3 Target Audiences
  • Banner Creative Design (3 Sets)
  • A/B Creative Testing
  • Custom Intent & Affinity Targeting
  • Monthly Strategy Call
Get Started

Scale

$2,490/mo

Ad spend $15k+ / month

  • Everything in Growth
  • Unlimited Audiences
  • Continuous Creative Refresh
  • View-through Conversion Tracking
  • Brand Lift Analysis
  • Bi-weekly Strategy Reviews
Get Started
What Clients Say

Don't take our word for it

★★★★★
"We needed to generate buzz for a new product launch. SalesWaly built beautiful display campaigns that drove massive traffic at pennies per click, perfectly filling our funnel."
Marketing ManagereCommerce · Sydney
★★★★★
"Our past agency was wasting thousands on accidental clicks in mobile games. SalesWaly audited our placements, blocked the junk, and finally made our display ads profitable."
Operations DirectorEducation · Melbourne
★★★★★
"The creative design is top-notch. They handled the banners, the copy, and the targeting seamlessly. It feels like we have a full in-house ad team."
FounderB2B Software · Perth
FAQ

Common questions about Display Ads

Search Ads are text-based and show up when someone types a specific query into Google (high intent). Display Ads are visual banners that show up on other websites (like news sites or blogs) while people are browsing the web, making them better for brand awareness and top-of-funnel marketing.
Your ads will appear across the Google Display Network, which includes over 2 million websites, YouTube, and Gmail. We use strict placement controls so your ads only show on high-quality, brand-safe sites relevant to your audience.
Yes. Creative design is built into our Growth and Scale packages. You don't need to provide us with banners; our team designs high-converting, responsive display assets that match your brand guidelines.
Display ads are typically top-of-funnel (awareness). They have a lower direct conversion rate than Search Ads, but the clicks are much cheaper. They are best used to fill your funnel, generate cheap traffic, and then paired with a Remarketing campaign to close the sale.
Click fraud and accidental clicks on mobile games are a huge problem in Display advertising. We apply a massive, proprietary negative placement list to every campaign we launch, immediately blocking thousands of low-quality apps and sites to protect your budget.
Expand your reach

Ready to build massive
brand awareness?

Book your free 30-minute strategy call. We'll audit your current tracking setup and show you how to generate cheap, high-quality traffic via the Display Network.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready to expand your reach?

Book a Free Call
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