Capture ready-to-buy customers
the moment they search.
We build, manage, and scale highly profitable Google Search campaigns that turn clicks into qualified leads and sales.
Trusted by Australian businesses across
Managing $4.5M+ in highly profitable annual ad spend
Google Search Ads in plain language
Google Search Ads allow you to bypass the wait of organic SEO and place your business at the very top of Google results instantly. When a customer types a specific query—like "emergency plumber near me" or "B2B accounting software"—your ad is the first thing they see.
But buying clicks is easy; buying profitable conversions is hard. We focus strictly on Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA), ensuring every dollar you spend brings back measurable revenue.
This is for you if…
- You want immediate leads, calls, or sales without waiting for SEO
- You are currently running Ads but your cost-per-lead is too high
- You are getting clicks, but they aren't converting into paying customers
- Your competitors are always showing up above you for your best keywords
- You want to scale your revenue predictably with a measurable ROI
How we build winning campaigns
We don't set and forget. These are the active deliverables that drive down your costs and drive up your leads.
Keyword & Intent Mining
We isolate high-intent "buyer" keywords and aggressively filter out informational queries that waste your budget.
Persuasive Ad Copywriting
Writing and split-testing multiple variations of ad copy to maximise your Click-Through Rate (CTR) and lower your CPC.
Smart Bid Management
Leveraging manual and automated bidding strategies to ensure you never overpay for a click or lose a high-value impression.
Negative Keyword Filtering
Continuously adding negative keywords to block irrelevant traffic, saving you thousands in wasted ad spend.
Conversion Tracking Setup
Flawless Google Tag Manager setup so every form fill, phone call, and purchase is tracked back to the exact keyword.
Landing Page Consultation
We don't just send traffic; we review the pages you send it to, ensuring your landing pages are primed to convert the clicks.
Your path to profitable ads
Discovery & Strategy
We analyze your business goals, target CPA, and competitors to define a winning campaign structure and budget.
Build & Tracking Setup
We craft the ad copy, map the keywords, and set up pixel-perfect conversion tracking before spending a single dollar.
Launch & Calibrate
The campaigns go live. In the first 14 days, we heavily monitor search terms, filtering out junk traffic to dial in the intent.
Scale & Optimise
Once we hit your target CPA, we gradually scale the budget, run A/B copy tests, and maximize your market share.
Real Google Ads results
-45% CPA
Slashing cost-per-lead for an emergency plumbing service
A local plumbing firm was bleeding budget on broad match keywords. We restructured the account, applied aggressive negative keywords, and cut their cost-per-lead by 45% while doubling call volume.
Read case study
230% More Demos
Scaling high-ticket B2B software demos
A B2B tech company struggled with low-quality leads. We refined their search intent targeting and implemented offline conversion tracking. The result: a 230% increase in qualified sales demos booked.
Read case studyWhat makes our Ads management different
You own your Ad Account
Unlike shady agencies, we work inside your Google Ads account. You own the data, the pixel, and the history forever.
Revenue over clicks
We don't report on vanity metrics like impressions or clicks. We only care about cost-per-lead and return on ad spend.
No lock-in contracts
Our management is strictly month-to-month. If the ads aren't profitable, you shouldn't be forced to stay.
Senior specialists only
Your hard-earned budget won't be handed off to a junior intern. You work directly with senior Google Ads specialists.
Simple, transparent management fees
Flat monthly management fees. You pay Google directly for the ad spend.
Starter
Ad spend up to $5,000/mo
- Full Account Audit & Setup
- 1 Core Search Campaign
- Conversion Tracking Setup
- Weekly Bid Optimisation
- Negative Keyword Filtering
- Monthly Performance Report
Growth
Ad spend $5k - $15,000/mo
- Everything in Starter
- Up to 4 Search Campaigns
- Remarketing Campaign Setup
- Ad Copy A/B Testing
- Landing Page Feedback
- Monthly Strategy Call
Scale
Ad spend $15k+ / month
- Everything in Growth
- Unlimited Campaigns
- Cross-network (YouTube, Display)
- Advanced Offline Conversion Sync
- Competitor Intelligence Reports
- Bi-weekly Strategy Reviews
Don't take our word for it
"Before SalesWaly, our cost per click was out of control and leads were poor quality. They rebuilt the account from scratch and cut our cost-per-lead in half."
"The transparency is what won us over. We know exactly what our ad spend is doing, and for the first time, we have a predictable, profitable lead engine."
"They don't just manage the ads; they pushed us to fix our landing pages, which completely changed our conversion rate. Absolute experts."
Common questions about Search Ads
Stop wasting budget on
clicks that don't convert.
Book your free 30-minute strategy call. We'll audit your current Google Ads setup and show you exactly where you're leaking money.
Book a Free Strategy CallFree · 30 minutes · No lock-in contracts · No obligation