Google Shopping eCommerce products and analytics
Google Shopping · eCommerce Growth

Put your products exactly
where buyers are looking.

We build, manage, and scale high-ROAS Google Shopping and Performance Max campaigns for ambitious eCommerce brands.

Trusted by Australian retailers across

Fashion & ApparelHome GoodsTech & ElectronicsHealth & BeautyB2B Wholesale

Managing $12.5M+ in tracked eCommerce revenue

What are Google Shopping Ads?

Google Shopping in plain language

Google Shopping Ads are the highly visual product listings that appear at the very top of Google search results. They show shoppers exactly what they are looking for—complete with an image, price, and your store name—before they even click.

Because the user already knows what the product looks like and how much it costs, the clicks you get are incredibly high-intent. Our job is to optimise your product feed and bidding strategy so your products show up for the right searches and generate a massive Return on Ad Spend (ROAS).

This is for you if…

  • You run an eCommerce store (Shopify, WooCommerce, Magento)
  • You sell physical products with clear pricing
  • Your Facebook Ads CAC (Cost Per Acquisition) is getting too expensive
  • Your Google Merchant Center account is full of errors or warnings
  • You want to scale your online sales with a predictable ROAS
What's Included

How we drive eCommerce growth

We combine deep feed optimisation with aggressive bidding strategies to maximize your sales.

Merchant Center Setup

We connect your store, fix suspension warnings, and ensure your Google Merchant Center is perfectly healthy.

Product Feed Optimisation

Enhancing product titles, descriptions, and categories so Google knows exactly when to show your products.

Performance Max (PMax)

Building and managing advanced PMax campaigns to capture sales across Search, Display, YouTube, and Gmail.

ROAS Segmentation

Segmenting your campaigns by profit margin and product performance, so we push your most profitable items hardest.

Negative Keyword Sculpting

Filtering out irrelevant search terms and competitors to ensure you only pay for high-intent traffic.

Dynamic Remarketing

Setting up dynamic ads that show past visitors the exact products they viewed but didn't buy, driving them back to checkout.

How It Works

Your path to eCommerce scale

01

Store & Feed Audit

We analyze your catalog, margins, and historical data to identify which products will drive the best ROAS.

02

Technical Setup

We optimize your Google Merchant Center feed and set up dynamic conversion tracking so every sale is attributed perfectly.

03

Campaign Launch

We launch targeted Shopping and Performance Max campaigns, grouped by product profitability and search intent.

04

Scale & Optimise

We monitor bid performance, adjust product groups, and scale the budget on your best sellers to maximize overall store revenue.

Proof, Not Promises

Real eCommerce results

+240%Average increase in Google Shopping revenue
5.5xAverage Return on Ad Spend (ROAS) across stores
-35%Reduction in Cost Per Acquisition (CPA)
100%Clean, approved Google Merchant Center feeds
Retail brand eCommerce case study 6.2x ROAS
Fashion & Retail · Shopping Ads

Scaling an apparel brand to a 6.2x ROAS

This fashion retailer was struggling with a low 1.5x ROAS. We overhauled their product feed, optimized their titles, and segmented campaigns by margin, pushing their ROAS to 6.2x within 90 days.

Read case study
Electronics store Shopping case study +310% Sales
Tech Electronics · Performance Max

Tripling online sales with Performance Max

A high-ticket electronics store had hit a plateau. By introducing smart Performance Max campaigns and fixing Merchant Center warnings, we increased their total online sales by 310% in a single quarter.

Read case study
Why SalesWaly

What makes our Shopping management different

You own your Ad Account

Unlike shady agencies, we work inside your Google Ads account. You own the data, the Merchant Center, and the history forever.

Profit over revenue

A million dollars in revenue means nothing if your ads eat all the margin. We segment products by profitability to protect your bottom line.

No lock-in contracts

Our management is strictly month-to-month. If the ads aren't generating a strong ROAS, you shouldn't be forced to stay.

eCommerce specialists

Google Shopping is vastly different from Search Ads. You get a team that specializes in feeds, Shopify, WooCommerce, and retail strategy.

Pricing

Simple, transparent management fees

Flat monthly management fees. You pay Google directly for the ad spend.

Starter

$1,490/mo

Ad spend up to $5,000/mo

  • Merchant Center Audit & Fix
  • Shopping & PMax Setup
  • Dynamic Conversion Tracking
  • Basic Feed Optimisation
  • Negative Keyword Filtering
  • Monthly ROAS Report
Get Started
Most Popular

Growth

$2,490/mo

Ad spend $5k - $15,000/mo

  • Everything in Starter
  • Advanced Feed Optimisation
  • Margin-Based Segmentation
  • Dynamic Remarketing Ads
  • Store CRO Feedback
  • Monthly Strategy Call
Get Started

Scale

$3,990/mo

Ad spend $15k+ / month

  • Everything in Growth
  • Unlimited Product Groups
  • Cross-network (YouTube, Search)
  • Advanced Data Feed Rules
  • Competitor Price Monitoring
  • Bi-weekly Strategy Reviews
Get Started
What Clients Say

Don't take our word for it

★★★★★
"SalesWaly fixed our Merchant Center suspension in three days and rebuilt our feed. We're now seeing a 5x return on ad spend consistently."
Store OwnerHome Goods · Melbourne
★★★★★
"We thought Facebook Ads were the only way to scale. Since moving budget to Google Shopping with SalesWaly, our acquisition cost has dropped by 35%."
E-commerce DirectorFashion & Retail · Sydney
★★★★★
"Finally, an agency that understands profit margins. They segmented our products so we aren't wasting ad spend on low-margin items anymore. Fantastic work."
FounderTech Accessories · Perth
FAQ

Common questions about Google Shopping

Yes. Your product feed is a file that exports your store's data (images, prices, stock status) into Google Merchant Center. If you are on Shopify or WooCommerce, we can set this up and automate the synchronization for you.
Standard Shopping allows for manual control over bids and negative keywords, purely showing ads on the search results. Performance Max (PMax) uses Google's AI to show your products across all of Google's networks (Search, Display, YouTube, Gmail). We typically use a combination of both for maximum scale.
Google has strict policies regarding misrepresentation, missing refund policies, and inaccurate pricing. As part of our onboarding, we audit your store to ensure it complies with all Google policies, and we handle the appeal process if you're currently suspended.
Because Shopping Ads don't use keywords like regular Search Ads, Google relies entirely on your product titles and descriptions to know when to show your ad. We rewrite your feed data to include high-volume search terms, ensuring your products trigger for the right searches.
You only pay when someone actually clicks on your ad and visits your website (Cost Per Click). It costs nothing to have your product image and price shown in the search results.
Ready for better ROAS?

Stop wasting budget on
clicks that don't convert.

Book your free 30-minute strategy call. We'll audit your current Google Ads setup, review your Merchant Center, and show you exactly where you're leaking money.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready to scale your ROAS?

Book a Free Call
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