YouTube Video Ads and marketing
YouTube Ads · Video Marketing

Turn video views into
measurable revenue.

We build highly targeted YouTube Ad campaigns that capture attention, drive demand, and deliver a profitable return on ad spend.

Trusted by Australian brands across

eCommerceB2B SoftwareEducationInfo ProductsFranchises

Generating 150M+ highly targeted video views annually

What are YouTube Ads?

YouTube Ads in plain language

YouTube is the world's second-largest search engine. But unlike traditional TV ads where you pay to blast a broad audience, YouTube Ads allow you to target users based on their actual Google search history. If someone just searched for "best CRM software" on Google, we can show them your video the next time they open YouTube.

From 6-second bumper ads for brand awareness to skippable in-stream ads designed to drive direct sales, we use video to engage your ideal customers in a format that builds massive trust and authority.

This is for you if…

  • You sell a product or service that needs to be demonstrated visually
  • You want to target your competitors' customers directly
  • You have maxed out Search Ads and need a new channel to scale
  • You want to retarget past website visitors with high-impact video
  • You want TV-level brand exposure but with trackable ROI
What's Included

How we turn views into revenue

We don't focus on vanity metrics like "views" or "likes." We focus on conversions.

Campaign Strategy

We build out a full funnel using TrueView for Action, bumper ads, and non-skippable formats tailored to your goals.

Custom Intent Targeting

Targeting users based on what they just searched on Google, ensuring your video reaches people actively looking to buy.

Creative Consultation

We don't shoot the videos, but we consult on the scripting, hooks, and calls-to-action to ensure they are built to convert.

Competitor Channel Targeting

We place your video ads directly in front of videos on your competitors' YouTube channels.

Sequential Video Retargeting

Showing a specific sequence of videos to users based on whether they watched your first ad or visited your site.

Advanced Conversion Tracking

Measuring not just direct clicks, but "view-through" conversions (people who watched your video and bought later).

How It Works

Your path to video scale

01

Audience & Offer Strategy

We define exactly who we are targeting and consult on what the video "hook" needs to be to stop them skipping.

02

Creative Sync & Setup

Once you provide the video assets, we structure the campaigns, link your YouTube channel, and verify conversion tracking.

03

Launch & Test

We test multiple audiences (custom intent vs. affinity) against your videos to find the cheapest cost-per-acquisition.

04

Scale & Optimise

We push budget into the winning audiences, optimize bids for conversions, and suggest new video variations to prevent ad fatigue.

Proof, Not Promises

Real YouTube Ads results

-40%Lower Cost Per Lead compared to Search Ads
+210%Increase in branded organic search volume
3.8xAverage Return on Ad Spend (ROAS)
100%Measurable revenue tracking
B2B Software YouTube Ads case study +210% Brand Search
B2B Software · YouTube Ads

Driving demos through competitor targeting

A software company couldn't afford top Search keywords. We placed their demo video in front of users who searched for their biggest competitor, generating leads at a 40% lower CPA and lifting brand search by 210%.

Read case study
eCommerce YouTube case study 3.8x ROAS
eCommerce · TrueView for Action

Scaling an eCommerce brand with video

An eCommerce store had maxed out their Shopping Ads volume. We introduced TrueView for Action campaigns targeting custom intent audiences, delivering a 3.8x ROAS while doubling their total reach.

Read case study
Why SalesWaly

What makes our YouTube management different

Revenue over views

We don't care about going viral. We care about tracking the user who watched your ad directly through to the checkout page.

You own your Ad Account

Unlike shady agencies, we work inside your Google Ads account. You own the data, the tracking, and the history forever.

No lock-in contracts

Our management is strictly month-to-month. If the video campaigns aren't driving leads or sales, you aren't forced to stay.

Deep Google integration

Because YouTube is owned by Google, we sync your YouTube audiences with your Search campaigns for maximum omniscience.

Pricing

Simple, transparent management fees

Flat monthly management fees. You pay Google directly for the ad spend.

Starter

$990/mo

Ad spend up to $5,000/mo

  • Audience Research & Setup
  • 1 Core YouTube Campaign
  • Conversion Tracking Setup
  • Video Creative Consultation
  • Placement & Keyword Filtering
  • Monthly Performance Report
Get Started
Most Popular

Growth

$1,490/mo

Ad spend $5k - $15,000/mo

  • Everything in Starter
  • Up to 3 Target Audiences
  • YouTube Retargeting Funnel
  • TrueView for Action Optimisation
  • Custom Intent Search Targeting
  • Monthly Strategy Call
Get Started

Scale

$2,490/mo

Ad spend $15k+ / month

  • Everything in Growth
  • Unlimited Campaigns
  • Omnichannel (Search + Display Sync)
  • View-through Conversion Tracking
  • Brand Lift Analysis
  • Bi-weekly Strategy Reviews
Get Started
What Clients Say

Don't take our word for it

★★★★★
"We thought YouTube was just for brand awareness. SalesWaly showed us how to use custom intent audiences to actually drive direct sales at a profitable CPA."
E-commerce FounderRetail · Melbourne
★★★★★
"They consulted on exactly what we needed to say in the first 5 seconds to stop people skipping. Our view-through rates skyrocketed and the leads followed."
Marketing DirectorB2B SaaS · Sydney
★★★★★
"Targeting our competitors' YouTube channels was a game changer. We are now capturing our exact target audience for a fraction of what Search Ads cost."
DirectorInfo Products · Perth
FAQ

Common questions about YouTube Ads

No. You don't need Hollywood production quality. Often, a well-scripted, authentic video shot on a high-quality smartphone converts better than a heavily produced commercial. The message and the "hook" matter far more than the production value.
No, we handle the media buying, targeting, and strategy. However, we provide deep creative consultation on what works (e.g., scripting the first 5 seconds to prevent skipping, creating strong calls to action) so your team or your videographer can produce the right assets.
If someone skips your TrueView ad before 30 seconds (or before the end of the video if it's shorter), you generally do not pay for that view. This means you get free brand exposure to people who skip, and you only pay when someone is actually engaged.
Yes. Using "TrueView for Action" campaigns, we add prominent clickable buttons below and alongside the video. When paired with Custom Intent audiences (targeting people who recently Googled your keywords), the conversion intent is extremely high.
Yes. We can place your ads specifically in front of videos on your competitors' YouTube channels, or target users who have recently searched for your competitors' brand names on Google.
Targeted video growth

Ready to scale with
high-intent video?

Book your free 30-minute strategy call. We'll audit your current Google Ads setup and show you how a YouTube funnel can drive measurable revenue.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready to scale your video ROI?

Book a Free Call
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