Facebook Ads — paid lead generation campaigns
Facebook Ads · Australia-wide

Paid campaigns that
generate leads.

Targeted Facebook ad campaigns that turn ad spend into qualified leads and sales.

Trusted by Australian businesses across

Home CareCleaningTradesHealth & WellnessRetailProfessional Services

3.6× ROAS average return across active Facebook Ads clients

What is Facebook Ads?

Facebook Ads in plain language

Facebook Ads are paid campaigns on the world's largest social platform, targeting precise audiences by interest, behaviour, and demographics. Unlike organic posting, they put your offer in front of cold and warm audiences at scale — built around conversions, leads, and sales, with full tracking proving the return.

This is for you if…

  • You want leads and sales, not just likes
  • You're ready to invest in ad spend that returns
  • Your current Facebook ads aren't profitable
  • You want to reach precise, targeted audiences
  • You sell products or services to consumers
What's Included

Exactly what you get with Facebook Ads

No vague promises. These are the concrete deliverables in every Facebook Ads engagement.

Audience targeting & strategy

Precise targeting by interest, behaviour, and lookalikes.

undefined

Ad creative & copy

Scroll-stopping creative and copy built to convert.

undefined

Funnel & campaign structure

Full-funnel campaigns from awareness to conversion.

Pixel & conversion tracking

Accurate tracking of leads and sales from day one.

undefined

Testing & optimisation

Ongoing A/B testing to drive cost per lead down.

ROAS-focused reporting

Clear reporting on return and cost per result.

How It Works

From first call to profitable Facebook ads

01

Free strategy call

We review your offer, audience, and target cost per lead.

02

Build & track

Audience strategy, creative, funnel, and pixel tracking.

03

Launch & test

Campaigns go live; we test audiences and creative.

04

Optimise & scale

We scale winners and cut losers, lowering cost per result.

Proof, Not Promises

Real Facebook Ads results

3.6×Average ROAS across Facebook clients
-54%Cost per lead reduction after rebuild
30dAverage time to first qualified leads
100%Pixel & conversion tracking on every account
Why SalesWaly

What makes us different

No lock-in contracts

Month-to-month. If the campaigns aren't profitable, you're free to leave.

Transparent reporting

You see exactly what's spent, what it returned, and what we changed — every month.

You own your accounts

Your ad accounts and pixels stay in your name. Leave anytime, keep everything.

AU-based, AU-focused

We work only with Australian businesses and know local audiences and costs.

Pricing

Simple, transparent Facebook Ads pricing

Management fees below — separate from your ad spend. No lock-in, month to month.

Starter

$790/mo

Up to $2k/mo ad spend

  • Audience strategy
  • Ad creative & copy
  • Pixel & conversion tracking
  • Monthly optimisation
  • Monthly reporting
Get Started
Most Popular

Growth

$1,290/mo

$2k–$10k/mo ad spend

  • Everything in Starter
  • Full-funnel campaigns
  • A/B creative testing
  • Lookalike audiences
  • Bi-weekly optimisation
  • Monthly strategy call
Get Started

Scale

$1,990/mo

$10k+/mo ad spend

  • Everything in Growth
  • Advanced scaling strategies
  • Multiple creative sets
  • Priority support
  • Weekly optimisation
Get Started
What Clients Say

Don't take our word for it

Gary H. 2 weeks ago
★★★★★
Our cost per lead halved and the quality went up at the same time. The new creative made an immediate difference.

Owner · Services

Talia R. 1 month ago
★★★★★
Finally an agency that talks about ROAS instead of likes. Our ad spend is genuinely profitable now, every single month.

Founder · eCommerce

Kane M. 3 months ago
★★★★★
They rebuilt our funnel from scratch and leads started flowing within weeks. Total transparency on every dollar spent.

Director · Health

FACEBOOK ADS · PAID SOCIAL

wanna turn
Facebook into a lead machine?

COMMON QUESTIONS

Questions about Facebook Ads.

For most Australian businesses, around $1,500–$2,000 per month in ad spend gives Facebook enough data to learn, optimise and scale. Management fees are separate from your advertising budget.
Facebook Ads can generate leads quickly, but campaigns typically need 2–4 weeks to move through the learning phase. Stable, profitable cost-per-result usually takes longer as the campaign gathers data and is optimised.
Organic social media builds your presence through regular content without an advertising budget. Facebook Ads use paid campaigns to reach targeted audiences and generate leads or sales at scale. The two can work together to build trust and drive demand.
You do. Your Facebook ad account, Business Manager, pixel data and audiences remain in your name. If you ever stop working with us, you keep your account and the data we've built.
We look at the full campaign rather than simply increasing the budget. Weak creative, broad targeting or a leaky conversion funnel can all affect profitability. We test, track and optimise each part toward a better cost per result.
START A CONVERSATION

Ready for profitable Facebook Ads?

Tell us about your business, audience and current campaigns. We'll help you build a Facebook Ads strategy focused on qualified leads, stronger targeting and measurable results.

No pressure. Just a conversation about how we can help.

Ready for profitable Facebook ads?

Book a Free Call
Scroll to Top