eCommerce web design and online shopping
eCommerce Design · Shopify & WooCommerce

Online stores engineered
for maximum revenue.

We design lightning-fast, high-converting eCommerce websites that turn browsers into loyal buyers.

Trusted by Australian retailers across

Fashion & ApparelHealth & BeautyHome & FurnitureTechB2B Wholesale

Designed stores processing $15M+ in annual online revenue

What is eCommerce Web Design?

Built to sell, not just look good

An eCommerce website is vastly different from a standard business site. It is a complex ecosystem of product filtering, secure checkouts, inventory syncing, and most importantly, conversion rate optimization (CRO). If your store is hard to navigate or slow to load, buyers will simply go to Amazon or your competitor.

We build premium online stores on Shopify and WooCommerce. We focus deeply on the user journey—reducing friction from the product page all the way to the final checkout click—so your advertising dollars aren't wasted on abandoned carts.

This is for you if…

  • You are launching a new retail brand and need a premium store
  • Your current store has a high cart abandonment rate
  • Your site takes too long to load, especially on mobile devices
  • You need to migrate from a clunky platform to Shopify or Woo
  • You want a store structure that naturally ranks on Google
What's Included

Features that drive transactions

We build robust digital storefronts designed for scale and security.

Custom Storefront Design

Bespoke UI/UX design tailored to your products. We design compelling product pages that highlight benefits and drive add-to-carts.

Mobile-First Shopping

With most shoppers buying on their phones, we engineer frictionless mobile experiences and thumb-friendly navigation.

Optimised Checkout Flow

We implement streamlined, secure, and fast checkout processes to aggressively reduce your cart abandonment rate.

Payment & Shipping Sync

Seamless integration with Stripe, PayPal, Afterpay, and live shipping calculators (AusPost, StarTrack, etc.).

eCommerce SEO Ready

Built with clean technical architecture, proper canonical tags, and structured data (schema) so your products rank on Google.

Inventory & ERP Integrations

We connect your store to your POS, inventory management systems, and email marketing platforms (Klaviyo/Mailchimp).

How It Works

A frictionless development process

01

Catalog & UX Strategy

We map out your product categories, filters, and user flow to ensure customers can find what they want instantly.

02

Design & Prototyping

We create custom, high-fidelity mockups of your homepage, collection pages, and product pages for your approval.

03

Build & Integrate

Our developers build the store on Shopify or WooCommerce, integrating your payment gateways and shipping rules.

04

Test & Launch

We run rigorous test orders, check mobile speeds, ensure tracking pixels fire perfectly, and train you on the system before going live.

Proof, Not Promises

Stores built for performance

1.4sAverage page load speed for product pages
+45%Average increase in eCommerce conversion rates
-30%Reduction in cart abandonment post-launch
100%Seamless migration with zero data loss
Fashion eCommerce redesign case study +45% Conversion
Apparel · Shopify Design

Scaling a fashion brand with a high-speed Shopify build

An apparel brand had a beautiful but painfully slow website. We rebuilt their store from the ground up on Shopify, optimizing load times to under 1.5 seconds. Conversion rates jumped by 45%.

Read case study
B2B WooCommerce redesign case study -30% Cart Abandonment
Wholesale · WooCommerce

Fixing a broken checkout for a B2B wholesaler

A B2B supplier was losing thousands due to a clunky checkout process. We redesigned their WooCommerce flow, integrated tailored shipping rules, and cut cart abandonment by 30%.

Read case study
Why SalesWaly

What makes our eCommerce builds different

Performance-first design

We are a growth agency first. We don't just build pretty stores; we engineer sites specifically to rank on Google and convert expensive paid traffic.

No cheap themes

We don't buy bloated $50 themes that slow down your load speed. We design custom, lightweight frameworks tailored exactly to your brand.

You own your store

Once the site is paid for, you own the code, the domain, and the hosting. No hostage situations, no hidden licensing fees.

Local eCommerce experts

Your project is managed and built by Australian experts who understand local payment gateways, shipping providers, and tax laws.

Pricing

Transparent eCommerce pricing

Clear, upfront project pricing. No hidden fees or surprises.

Starter

$3,490/once-off

New online retailers

  • Shopify or WooCommerce Setup
  • Up to 50 Products Uploaded
  • Custom Premium Theme
  • Mobile-Optimized Checkout
  • Standard Shipping Setup
  • 1 Hour CMS Training
Get Started
Most Popular

Growth

$6,490/once-off

Scaling eCommerce brands

  • Advanced Custom UI/UX Design
  • Up to 250 Products Uploaded
  • Klaviyo / Email Integration
  • Advanced Filtering & Search
  • Advanced On-Page eCommerce SEO
  • Abandoned Cart Recovery Setup
Get Started

Scale

$10,000+/once-off

Enterprise & large catalogs

  • Full Bespoke Store Development
  • Unlimited Product Migration
  • ERP & POS API Integrations
  • Wholesale / B2B Portals
  • Custom Functionality & Apps
  • Priority Priority Support
Get Custom Quote
What Clients Say

Don't take our word for it

★★★★★
"Our old WooCommerce site was a nightmare. SalesWaly moved us to Shopify, redesigned the whole experience, and our conversion rate went up by 45% in the first month."
E-commerce DirectorApparel · Sydney
★★★★★
"We needed a complex B2B wholesale portal with custom pricing tiers. They executed it flawlessly. The speed and usability are incredible."
Operations ManagerWholesale · Melbourne
★★★★★
"They understand that a store needs to generate revenue, not just look pretty. The checkout process they built for us completely stopped our cart abandonment issue."
FounderTech Accessories · Brisbane
FAQ

Common questions about eCommerce Design

It depends on your business. Shopify is generally better for retail brands that want a secure, hosted, low-maintenance platform. WooCommerce (built on WordPress) is better if you have complex B2B pricing, need deep customization, or have thousands of variable products. We build on both and will recommend the best fit during our strategy call.
A standard eCommerce store (Starter or Growth package) typically takes 6 to 8 weeks from kickoff to launch. Larger Enterprise builds with custom API integrations or massive product migrations can take 10 to 14+ weeks.
Yes. We handle product data migration securely, ensuring that titles, descriptions, images, prices, and SKUs transfer cleanly. More importantly, we map 301 redirects for all your old URLs so you do not lose your existing Google rankings.
Absolutely. We routinely integrate Shopify and WooCommerce stores with inventory systems (like Cin7, DEAR), CRMs, accounting software (Xero, MYOB), and physical POS systems to ensure stock levels and pricing remain perfectly synced.
You own the store completely. We provide training so you can manage orders, add products, and update content yourself. If you prefer ongoing support, we offer maintenance retainers, as well as our core SEO and Google Ads services to drive traffic to your new store.
Upgrade your store

Ready for a store
that actually converts?

Book your free 30-minute strategy call. We'll audit your current checkout flow, mobile speed, and user experience to show you exactly where you're leaking sales.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No obligation

Ready for a premium store?

Book a Free Call
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