PPC and paid social advertising for Australian businesses
PPC / Paid Social Advertising · Australia-wide

Reach the right people
and convert with intent —
pay only for results.

Paid social that drives leads on Facebook, Instagram, LinkedIn and TikTok.

Trusted by Australian businesses across

Home Care Cleaning Trades Health & Wellness Retail Professional Services

3.8× ROAS average return across paid social clients

Sound familiar?

Boosting posts and hoping. Spending money, seeing nothing.

You've tried boosting posts or running a few Facebook ads, but the results were disappointing — a bit of reach, maybe some likes, but no real leads or sales. The money went out, nothing came back, and you're not sure why.

The usual culprits: targeting the wrong audience, weak ad creative, no conversion tracking, and sending traffic to a page that doesn't convert.

The outcome

Paid social campaigns engineered to convert.

We build campaigns around your ideal customer — targeting by interest, behaviour, and lookalike audiences — with creative that stops the scroll and tracking that proves what works. Every campaign is optimised for cost per lead, not vanity metrics.

Our Method

Paid social built on three principles

Most businesses boost posts and hope. We engineer campaigns that convert. Here's how.

The right audience first

We define your ideal customer and build precise audiences — interests, behaviours, lookalikes from your existing customers. Reaching the right people is 80% of paid social success.

Creative that stops the scroll

In a crowded feed, the creative is everything. We produce thumb-stopping graphics and video with copy that speaks to your customer's real motivation — then A/B test to find what wins.

Track, then optimise

Pixel and conversion tracking on every campaign means we know exactly what generates leads. We pour budget into what converts and cut what doesn't — driving cost per lead down month over month.

How It Works

From first call to profitable paid social

01

Free strategy call

We review your goals, your audience, and any past campaigns. We'll tell you honestly whether paid social is the right channel for your business.

02

Audience & creative

We research and build your target audiences, then produce ad creative — copy, graphics, and video direction — designed to convert.

03

Launch & test

Campaigns go live with full tracking. We A/B test audiences and creative in the first weeks to find your highest-performing combinations.

04

Optimise & scale

Monthly optimisation, budget reallocation, and fresh creative. We scale the winners and cut the losers, driving down your cost per lead over time.

Proof, Not Promises

Real paid social results for Australian businesses

3.8× Average ROAS across paid social clients
-44% Average cost-per-lead reduction after 90 days
4 Platforms managed: FB, IG, LinkedIn, TikTok
100% Conversion tracking on every campaign
Facebook Ads lead gen case study -44% CPL
Home Services · Facebook Ads

Cutting cost per lead 44% for a [home services] business

[Client]'s boosted posts weren't converting. Proper audience targeting, lead-gen creative, and conversion tracking cut their cost per lead nearly in half.

Read case study
eCommerce paid social case study 4.3× ROAS
Retail · Instagram Ads

Hitting 4.3× ROAS for an [eCommerce] brand on Instagram

[Client] wanted to scale beyond Google. A full-funnel Instagram strategy with retargeting delivered a 4.3× return on ad spend within two months.

Read case study
Why SalesWaly

What makes us different from a typical paid social agency

No lock-in contracts

Month-to-month. If campaigns aren't profitable, you can leave. We'd rather prove our value every month than trap you in a contract.

Transparent reporting

You see exactly what's spent, what it returned, and what we changed — every month. Real numbers, no spin.

You own everything

Your ad accounts, your pixel, your audiences — all in your name. If you leave, you keep all of it.

AU-based, AU-focused

We work only with Australian businesses and understand the local audience, platform costs, and what converts in AU markets.

What Clients Say

Don't take our word for it

★★★★★
"[Placeholder — real client quote about PPC & Paid Social results. Include the specific outcome they saw.]"
[Client Name] [Role, Company · Industry]
★★★★★
"[Placeholder — real client quote about PPC & Paid Social results. Include the specific outcome they saw.]"
[Client Name] [Role, Company · Industry]
★★★★★
"[Placeholder — real client quote about PPC & Paid Social results. Include the specific outcome they saw.]"
[Client Name] [Role, Company · Industry]
What's Included

Everything in our paid social management

No hidden fees. No guesswork. This is what you get every month.

Get started — Book a free call
  • Audience research & targeting strategy
  • Ad creative — copy, graphics, video direction
  • Campaign setup across chosen platforms
  • A/B testing of creative and audiences
  • Pixel & conversion tracking setup
  • Monthly optimisation & bid management
  • Cost-per-lead focused reporting
  • Dedicated AU-based campaign manager
FAQ

Common questions about PPC & Paid Social

Social Media Management is organic — no ad spend, we manage your profiles and post content to grow your audience naturally. PPC / Paid Social involves running paid advertising campaigns that require a separate ad budget. They're completely different services with different goals.
For Facebook and Instagram, a minimum of $1,000–$1,500/month in ad spend is recommended for meaningful results. LinkedIn requires more due to higher costs per click. Management fees are separate from ad spend.
Yes — copywriting, graphics, and video direction are all included. You provide brand assets and product or service information; we handle the rest, including A/B testing different creative to find what converts.
The most common reasons paid social fails: wrong audience targeting, weak ad creative, no conversion tracking, or sending traffic to a page that doesn't convert. We diagnose and fix all of these before launching — boosting a post is not a strategy.
You do, always. We work inside your ad accounts (or set them up in your name). If you ever stop working with us, you keep the accounts, the pixel data, and the audiences we built.
Not ready to book?

Get a free paid social audit

We'll review your campaigns, targeting, and creative — and send you a prioritised action plan. No call required.

  • Campaign & targeting review
  • Ad creative assessment
  • Conversion tracking check
  • Prioritised 90-day action list

Send me my free audit

Free · no obligation · delivered within 48 hours.

Ready for paid social that works?

Let's turn ad spend
into real leads.

Book your free 30-minute strategy call. We'll review your goals and any past campaigns, and show you how profitable paid social could work for your business.

Book a Free Strategy Call

Free  ·  30 minutes  ·  No lock-in contracts  ·  No obligation

Ready for ads that convert?

Book a Free Call
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