The challenge
Gym Equipment Melbourne needed its Google Ads spend to convert efficiently across both Performance Max and Search campaigns, competing against larger national fitness retailers on high-intent, high-CPC search terms.
The approach
SalesWaly structured campaigns across Performance Max (broad search-theme targeting like "home gym equipment," "commercial gym equipment") and a dedicated Search campaign for Melbourne-specific sales intent, optimising bidding toward "Maximise conversions."
Managed a Sales-Performance Max campaign (224 clicks, 464 conversions, A$0.24 cost/conv) alongside a Melbourne Search campaign (154 clicks, 703 conversions, A$0.59 cost/conv), delivering a combined 1,167 conversions at A$0.45 average cost per conversion. Store-wide, this contributed to A$21,195.53 in sales (+444%) with 3,983 sessions (+72%) and a 0.4% conversion rate (+210%) over the tracked period.
