The challenge
Gym Equipment Melbourne sells home and commercial fitness equipment online with a Derrimut showroom, competing against several larger national fitness retailers for the same high-intent searches. As an approved NDIS provider too, the site needed to clearly surface that pathway alongside standard retail, without the two audiences competing for attention.
The approach
SalesWaly ran a combined web and SEO push — improving product and category page structure and optimising for both retail buyer searches and NDIS-specific fitness equipment searches, Melbourne's most relevant local intent.
Optimised category and product pages for search, built out a clearer NDIS enquiry pathway alongside the standard retail experience, and improved site speed and navigation across the catalogue.
