The challenge
Sekisui House Australia is the local arm of one of Japan's largest homebuilders, delivering masterplanned communities, apartments and SHAWOOD homes across NSW and QLD. With dozens of active communities and projects competing for attention, the challenge was making sure each project and location page could be found by buyers actively searching for new homes and communities in those specific areas, rather than only relying on brand awareness.
The approach
SalesWaly ran a project- and location-focused SEO campaign — optimising individual community and project pages for their specific suburb and property-type search terms, improving internal linking between the corporate site and individual project pages, and strengthening technical SEO across a large, multi-project site structure.
Audited and optimised on-page SEO across key community and project pages (e.g. Melrose Park, Wentworth Point, Ripley), improved technical SEO and internal linking across the site's large page architecture, and targeted suburb + property-type search terms relevant to each active project.
