The challenge
My Fit Store was already growing organically ($64,742.99 → $89,989.26 in total sales year-over-year, +39%), and needed a Google Ads presence to accelerate that momentum without diluting the higher-touch, fitout-consultation sales model.
The approach
SalesWaly launched a new Performance Max campaign structured around the fitout consultation journey, setting up conversion tracking and a A$150/day budget as the foundation for scaling paid acquisition alongside strong existing organic growth.
With gross sales already up 41% and net sales up 41% quarter-over-quarter, a dedicated Sales-Performance Max campaign was set up and launched (A$150/day budget) to give the business a second acquisition channel, with campaign optimisation now underway to convert this budget into qualified quote requests.
