The challenge
Legal Surveyors UK connects legal professionals and private clients with expert witness surveyors nationwide, covering housing disrepair, party wall disputes, building works disputes and EPA prosecutions. With dozens of UK regions and service types to cover, the challenge was capturing high-intent searches from solicitors and claimants across a very wide geographic and service footprint without spend spreading too thin.
The approach
SalesWaly built a Google Ads structure segmented by service type (housing disrepair, party wall surveys, building disputes) and prioritised by the highest-value UK regions, with ad copy speaking directly to legal professionals and private claimants separately.
Structured campaigns by service line (Housing Disrepair, Party Wall Surveys, Building Works Disputes, EPA Prosecutions) and region, split ad copy and landing pages for legal-professional vs private-client search intent, and tracked cost-per-qualified-enquiry by service line.
